Snow Lee
Runbear (runbear.io) is the third company Snow Lee has founded, and 644 companies have paid for it as of September 2026. He did Runbear's AEO himself, which is where this practice came from. SearchD is months old, and he runs it from San Francisco.
Identity record
The same facts this page's JSON-LD asserts about Snow Lee, in a form a reader can check. An identity claim only a crawler can see is the kind this site argues against.
| Field | Value |
|---|---|
| Role | Co-founder and CEO, SearchD |
| Also at | Runbear |
| snow@searchd.ai | |
| Profiles | |
| Posts here | 5 posts |
Posts
Korean SPF and US sunscreen labels: what should AI answers say?
A table mapping five Korean sunscreen label claims to what each one does not establish about the product sold in the US, and what a US claim needs instead. Then four questions on SPF, Broad Spectrum, FDA approval and correcting an inaccurate AI answer. Sources checked 21 September 2026.
AEO vs SEO: what actually changes
The technical foundations are shared. The content shape, the off-site work and the definition of success are not. A practical breakdown of where the two disciplines diverge.
Why your international brand is invisible in US AI search
Four structural causes, and why we expect them when an international consumer brand goes absent from US AI answers — none of them about product quality — and the order to check them in. SearchD has run no client audits, so this is the order we scope against, not a measured frequency.
What makes a passage get cited by an LLM
Language models retrieve chunks, not documents. The six properties SearchD checks a paragraph against before deciding it can be lifted into an answer — with before and after rewrites.
Amazon listings vs your own site: which one AI cites
Where a cross-border brand entered a market through a distributor, the marketplace listing is a candidate source of record for its product facts — and it may be the one an assistant cites. How to find out which one yours cites, and what to do about it.
Who do US buyers find instead of you?
See who US buyers find instead of you.
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What the free report looks like. Yours is built from your own category and market.