Snow Lee
Runbear (runbear.io) is the third company Snow Lee has founded, and 644 companies have paid for it as of September 2026. He did Runbear's AEO himself, which is where this practice came from. SearchD is months old, and he runs it from San Francisco.
Posts
AEO vs SEO: what actually changes
The technical foundations are shared. The content shape, the off-site work and the definition of success are not. A practical breakdown of where the two disciplines diverge.
Why your Korean brand is invisible in US AI search
Four structural causes, and why we expect them when a Korean consumer brand goes absent from US AI answers — none of them about product quality — and the order to check them in. SearchD has run no client audits, so this is the order we scope against, not a measured frequency.
What makes a passage get cited by an LLM
Language models retrieve chunks, not documents. The six properties SearchD checks a paragraph against before deciding it can be lifted into an answer — with before and after rewrites.
Amazon listings vs your own site: which one AI cites
Where a cross-border brand entered a market through a distributor, the marketplace listing is a candidate source of record for its product facts — and it may be the one an assistant cites. How to find out which one yours cites, and what to do about it.
Find out what AI says about your brand.
Send us your URL. We run 20 buyer questions across five engines by hand and send you the transcript back within 48 hours.