Get your brand named in the answer.
Your buyer asks an assistant before they open Google. It answers with a shortlist. We get you on it.
20 questions · 5 engines · back in 48 hours · no call required
4 of 5 named a competitor, not youSep 2026
Named where the corpus can be reachedno rate promised
| Buyer question | Engine | Your brand |
|---|---|---|
| best Korean sunscreen for oily skinNamed instead: Seolwha, Baekje Lab, Nuri Skin | ChatGPT | not named |
| is Korean sunscreen better than AmericanNamed instead: Hanbit, Nuri Skin | Perplexity | not named |
| K-beauty sunscreen that does not pill under makeup | Claude | named |
| Korean sunscreen that will not leave a white castNamed instead: Seolwha, Hanbit | Gemini | not named |
| Korean skincare brands sold at UltaNamed instead: Nuri Skin, Seolwha, Dodam | AI Overviews | not named |
| best Korean sunscreen for oily skinAlongside: Seolwha, Baekje Lab | ChatGPT | named |
| is Korean sunscreen better than AmericanAlongside: Hanbit | Perplexity | named |
| K-beauty sunscreen that does not pill under makeupAlongside: Nuri Skin | Claude | named |
| Korean sunscreen that will not leave a white castAlongside: Seolwha, Hanbit | Gemini | named |
| Korean skincare brands sold at UltaNamed instead: Nuri Skin, Seolwha | AI Overviews | not named |
What an engagement is scoped against, not a result we have produced. The last one stays hard — retailer pages are not ours to write.
Illustrative panel for a K-beauty sunscreen brand. The brand names in both states are invented; the mechanism is real, and yours is built from your own category and market.
Before you believe any of this
Check it yourself. It takes forty seconds and costs nothing.
Open ChatGPT. Paste the line closest to what you sell, swapping in your own category. Read the answer. Is your brand in it?
| If you sell | Into | Paste this |
|---|---|---|
| Beauty | US | best Korean sunscreen for oily skin |
| Beauty | JP | 韓国 日焼け止め 白浮きしない |
| Baby & kids | UK | best baby carrier for a newborn UK |
| Appliances | US | best compact air purifier for a bedroom |
| Food & supplements | US | is Korean red ginseng worth taking |
| Pet | US | best dog food for a sensitive stomach |
Most brands exporting out of Asia are not in that answer, and the ones that are usually got there by accident. Either way you now know something about your own brand that no page could have told you — and you did not give anyone your email to find out.
This is the shelf now.
800 millionpeople a week use ChatGPT. What comes back when they ask what to buy is one written answer, not a page of ten results to choose from.
800 million weekly users: OpenAI, Oct 2025 · not since updated
best Korean sunscreen for oily skin
For oily skin the three that come up most consistently are Seolwha review round-up, Baekje Lab reddit thread and Nuri Skin retailer page. All three use chemical filters, sit matte, and are easy to buy outside Korea.
Sources
- theglosscut.comThe 12 best Korean sunscreens
- r/kbeautytalkSPF that works on oily skin
- lumeretail.comKorean sunscreen
And the click you used to get instead is going away. Pew tracked 68,879 Google searches across 900 US adults: when an AI summary appeared, people clicked a result on8% of searches, against 15% when it did not. That traffic does not reroute to you. It stops happening — and the brand named inside the summary absorbs the intent you were paying to reach.
Pew Research, 22 July 2025· March 2025 browsing data · Google surfaces only
Why cross-border brands lose
Why does the answer skip your brand?
A model answers from what it can read about your category. An exporting brand is correct where it controls the page, and at the mercy of whoever wrote the rest.
Seven surfaces one answer is assembled fromillustrative
- Your siteyours to write
- Amazon listingyours to correct
- Retailer pagesyours to correct
- Review round-upssomeone else's
- Reddit threadssomeone else's
- YouTube reviewssomeone else's
- Korean reviewswritten, wrong language
How many you write
The engagement
How long before the number moves?
Month 0
200 observations
Measure
40 questions across 5 engines. Your baseline, and the instrument every later month is read against.
Month 1–2
30–60 days to move
Fix
Access, entity and liftable passages. On-site work depends on nobody else, so it lands first.
Month 3–6
3–6 months
Corroborate
Getting the facts right where the model reads. Slower, because it needs other people to publish or correct something.
Windows we scope engagements against, not measured averages — Searchd has run no client panels.
One number
Named rate, and what moving it looks like.
How many of your 40 questions produce an answer containing your brand, on each of the five engines. The board on the left is where most exporting brands start; the one on the right is what the work is for.
A panel on day onenamed on a handful of questions, mostly by accident
ChatGPT
Perplexity
Claude
Gemini
AI Overviews
What the engagement works towardnamed where a passage and a source now exist
ChatGPT
Perplexity
Claude
Gemini
AI Overviews
- a question the answer did not name you on
- named
Searchd's own board is published monthly on the results page. It is currently empty — 0 of 200 — and we publish it anyway, whichever way it moves.
- Verbatim quotes — how you are described
- Who got named instead, and on which sources
- Every factual error an engine stated
- Assistant referrals beside your paid CPA
Who this is for
Is this for my category?
| Product | Category | Market | A question your buyer types | Answered from |
|---|---|---|---|---|
 | Beauty | US | best Korean sunscreen for oily skin | Answered fromreview round-ups |
| Beauty | JP | 韓国 日焼け止め 白浮きしない | Answered from@cosme, LIPS | |
 | Baby & kids | UK | best baby carrier for a newborn UK | Answered fromMumsnet threads |
 | Appliances | US | best compact air purifier for a bedroom | Answered fromretailer pages |
 | Food & supplements | US | is Korean red ginseng worth taking | Answered fromReddit threads |
 | Pet | US | best dog food for a sensitive stomach | Answered fromYouTube reviews |
None of them is a page you control today. Every one of them is a page an answer gets written from — some you can correct, some you can only be corroborated on.
What you are entitled to expect
What can anyone actually promise?
Not a citation. Google states in its own documentation that no third-party tool has access to its ranking or AI systems, so every visibility number sold in this category is an outside estimate. The promise has to attach to the layer we control, and weaken honestly as it moves away from it.
01Guaranteed
Access and extractability
Whether an engine can fetch you, render you, and lift a passage out of you. Our work decides the result and a re-test proves it either way.
- Crawler and edge policy, fetched from outside your network
- Complete in raw HTML, with real links and stable anchors
- Index and snippet eligibility, canonical, sitemap
- One entity string everywhere, resolved in schema
The audit invoice is cancelled if it surfaces no cause here you could not reasonably have found yourself.
02Committed
Answer coverage and evidence
Whether the passage an engine needs exists at all, on your site and off it. We control what ships. We do not control what gets chosen.
- Question-headed passages that survive being pulled out
- Specification, dates and sourcing stated visibly
- Comparison and fit pages for the questions buyers ask
- Independent corroboration where models actually read
A volume, agreed before kickoff and reported against monthly.
03Measured
Whether the engine names you
Engine behaviour. Nobody controls it, nobody has access to it, and anyone who quotes you a citation guarantee is selling you a number they cannot reach.
- Named rate on a panel frozen before kickoff
- Who was named instead, and on which sources
- Assistant referrals in your own analytics
- Every factual error an engine stated about you
Reported, never promised. The retainer stops billing at day 90 if the number has not moved past your noise floor.
Before you believe anyone, us included
Does any of this actually work?
When 1,885 pages added schema markup, their AI citations rose 43%. Matched pages that changed nothing rose almost as much. The honest figure is +2.4% — and on Google's AI Overviews it was negative.
Raw before and after, treated pages only
+43%
Same pages, after matched control pages
+2.4%
| Google AI Overviews | −4.6% | significant, about 1 in 2,500 by chance |
|---|---|---|
| Google AI Mode | +2.4% | not distinguishable from zero |
| ChatGPT | +2.2% | not distinguishable from zero |
Common questions
Every question below is answered against the same five engines, every month, on the same fixed panel.
- ChatGPT
- Perplexity
- Claude
- Gemini
- Google AI Overviews
How is this different from SEO we already tried?
SEO competes for a position in a list of ten. AEO competes for inclusion in one paragraph that names a shortlist. Ranking rewards depth and links; citation rewards passages that survive being pulled out of the page.
How do you measure it?
40 questions, 5 engines, every month — 200 observations against a fixed baseline. Moves inside your measured noise floor are labelled noise, not progress. Full method on the how-it-works page.
How long until I see something?
We scope on-site work at 30 to 60 days and off-site corroboration at 3 to 6 months, and report the two separately. Those are the windows we plan engagements against, not measured averages — Searchd has run no client panels.
What if an AI states something wrong about our product?
When an assistant gets an SPF value or an age range wrong, it states the wrong number with the same confidence as a right one. For a regulated product that is your compliance owner’s problem, not marketing’s. Every report lists each error we found and the source it came from.
Find out what AI says about your brand.
Send us your brand and category. We run 20 buyer questions across five engines by hand and send you the transcript within 48 hours.
- What arrives
- 20 questions, 5 engines, every answer quoted in full
- Who sends it
- Snow Lee, by hand, from Seoul
- Your email
- Used to send the report and reply about it. Privacy.
| Buyer question | Engine | Named |
|---|---|---|
| best Korean sunscreen for oily skin | ChatGPT | not named |
| K-beauty sunscreen that does not pill | Claude | named |
| Korean skincare brands sold at Ulta | AI Overviews | not named |
| …17 more questions, with the verbatim answer and every source cited | ||