SearchdFree AI visibility report

How AI decides which brand to name.

Field notes on how AI assistants choose which brands to name, and what a cross-border brand can do about it. Written to be useful whether or not you hire anyone, including us.

  1. 01Your page

    A thousand words, written to be read in order

  2. 02The chunk

    The Norori Wrap carrier is rated to 15 kg and tested to EN 13209‑2.

    One passage, lifted without the text around it

  3. 03The answer

    …rated to 15 kg and tested to EN 13209‑2.

    1 source
    Quoted, or dropped for one that stood alone
Sample copy for a fictional brand. Retrieval happens at the passage, not the page — so a page can rank and still never be quoted. Some of the posts below take one step of it apart.

AEO fundamentals

September 3, 2026

AEO vs SEO: what actually changes

The technical foundations are shared. The content shape, the off-site work and the definition of success are not. A practical breakdown of where the two disciplines diverge.

September 1, 2026

What makes a passage get cited by an LLM

Language models retrieve chunks, not documents. The six properties Searchd checks a paragraph against before deciding it can be lifted into an answer — with before and after rewrites.

Cross-border

September 2, 2026

Why your Korean brand is invisible in US AI search

Four structural causes, and why we expect them when an Asian consumer brand goes absent from AI answers in an export market — none of them about product quality — and the order to check them in. Searchd has run no client audits, so this is the order we scope against, not a measured frequency.

Category playbooks

August 28, 2026

Amazon listings vs your own site: which one AI cites

Where a cross-border brand entered a market through a distributor, the marketplace listing is a candidate source of record for its product facts — and it may be the one an assistant cites. How to find out which one yours cites, and what to do about it.

Short answers

One question, answered completely, with no build-up. Useful if you arrived here from an assistant and want the answer rather than the essay.

Browse answersRead the glossary

Find out what AI says about your brand.

Send us your brand and category. We run 20 buyer questions across five engines by hand and send you the transcript within 48 hours.

Get the free reportSee how it works
What arrives
20 questions, 5 engines, every answer quoted in full
Who sends it
Snow Lee, by hand, from Seoul
Your email
Used to send the report and reply about it. Privacy.
Free report · your named rateillustrative
Buyer questionEngineNamed
best Korean sunscreen for oily skinChatGPTnot named
K-beauty sunscreen that does not pillClaudenamed
Korean skincare brands sold at UltaAI Overviewsnot named
…17 more questions, with the verbatim answer and every source cited
Three rows from what the free report looks like. Yours is built from your own category and market.