A small firm that measures one thing.
Searchd is based in Seoul and measures one thing for Asian consumer brands: whether AI assistants name them in their export markets. We will take a small number of clients because the work is research-shaped and does not scale by adding account managers.
Why this exists
The Korean and Japanese brands we built this for have spent years getting very good at product and paid social, and very little time on the English-language record of what their products are. That was survivable while discovery was a ranked list.
It stopped being survivable when the answer became a paragraph. A model reads the English corpus for your category, picks a shortlist, and states their specifications as fact. If the corpus about you is thin or written by a distributor, you are not in the paragraph — and whatever it says about you is what your buyer believes.
A measurable, fixable problem. So we measure it.
Founder
Snow Lee
Founder · Seoul
Snow Lee has spent the last decade building software, and putting AI to work inside more than 500 companies — self-reported as of September 2026, from software work that predates this practice and is not published under this name. He runs Searchd from Seoul.
- 500+companies AI shipped into · self-reported, Sep 2026
- 10 yrsshipping software
That decade is in software, not in AEO. This practice is months old and its own named rate still reads zero — which is why the report is free and the retainer stops billing at day 90 if your named rate has not improved beyond the noise floor, aggregate across all five engines.
- SeoulWhere we work
- United Statesen-US
- United Kingdomen-GB
- Japanja-JP
How we work
Three commitments, all of them checkable.
We publish the number
Our own named rate is on the results page, updated monthly, including the months it falls. An AEO agency that hides its own measurement is asking you to take the one thing it sells on faith.
You keep the data
Panels, transcripts and source logs in CSV. If you leave, everything we measured goes with you.
We do not touch your claims without sign-off
Nothing about SPF, concentration, weight limits or age ranges is published without your compliance owner confirming it. Getting named is not worth a regulatory problem.
Find out what AI says about your brand.
Send us your brand and category. We run 20 buyer questions across five engines by hand and send you the transcript within 48 hours.
- What arrives
- 20 questions, 5 engines, every answer quoted in full
- Who sends it
- Snow Lee, by hand, from Seoul
- Your email
- Used to send the report and reply about it. Privacy.
| Buyer question | Engine | Named |
|---|---|---|
| best Korean sunscreen for oily skin | ChatGPT | not named |
| K-beauty sunscreen that does not pill | Claude | named |
| Korean skincare brands sold at Ulta | AI Overviews | not named |
| …17 more questions, with the verbatim answer and every source cited | ||