Prompt panel

A prompt panel is a fixed set of buyer questions run across multiple AI engines on a regular schedule to measure brand visibility in AI answers over time. SearchD sets each panel from a week of live readings and agrees it with the client; fixing the questions after that is what makes month-to-month comparison meaningful.

The panel is the measuring instrument. Its value comes entirely from not changing.

One question on the panel“Best Korean sunscreen for oily skin?”

  • ChatGPTnamed
  • Perplexitynot named
  • Claudenamed
  • Gemininot named
  • AI Overviewsnot named

2 of 5 — one question’s contribution to a named rate measured over the set you fix.

A sample set. One question, handled like this: asked on all five engines, scored named or not, re-run monthly so a change can be told apart from noise.

A panel’s size is an output of the first week rather than a number SearchD brings to it, because a freight marketplace and a sunscreen brand do not have the same number of questions worth buying.

Stage What happens
Assemble candidates Around fifty
Track them Five consecutive days
Read the week with the client The client decides which are kept, and which few the work concentrates on

How that session runs is on the method page.

Candidates are built from the brand’s own language where we can get it — search console query strings, reviews, support tickets, and how people phrase things in category forums — plus the fan-out queries engines generate for themselves. Not a keyword tool: assistants are asked in sentences.

Brand questions are kept to the smallest slice on purpose. Being named when the buyer already typed your name tells you very little. The commercially interesting number is how often you appear when they did not.

The panel is step one of six in what ChatGPT searches before it names a brand, because it is the only step that cannot be done after the fact.

Related: named rate.

See who US buyers find instead of you.

Send us your URL. We run 20 buyer questions across five engines by hand and send you the transcript back within 48 hours.

What arrives
20 questions, 5 engines, who was named instead, and every source those answers cited
Who sends it
Snow Lee, by hand, from San Francisco. He also runs Runbear, an AI product 644 companies have paid for as of September 2026.
Your email
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