Prompt panel

A prompt panel is a fixed set of buyer questions — Searchd uses 40 — run across multiple AI engines on a regular schedule to measure brand visibility in AI answers over time. Fixing the questions is what makes month-to-month comparison meaningful.

The panel is the measuring instrument. Its value comes entirely from not changing.

One question on the panel“Best Korean sunscreen for oily skin?”

  • ChatGPTnamed
  • Perplexitynot named
  • Claudenamed
  • Gemininot named
  • AI Overviewsnot named

2 of 5 — one question’s contribution to a named rate measured over forty.

Illustrative. One question, handled like this: asked on all five engines, scored named or not, re-run monthly so a change can be told apart from noise.

Searchd builds panels in four parts: roughly 40 percent category questions (“best sunscreen for oily skin”), 30 percent attribute questions tied to the brand’s differentiator, 20 percent comparison questions naming a competitor, and 10 percent brand questions about the brand directly.

Brand questions are the smallest slice on purpose. Being named when the buyer already typed your name tells you very little. The commercially interesting number is how often you appear when they did not.

Questions are built from the brand’s own language where we can get it — search console query strings, reviews, support tickets, and how people phrase things in category forums — rather than from a keyword tool, because assistants are asked in sentences, not keywords.

Related: named rate.

Find out what AI says about your brand.

Send us your brand and category. We run 20 buyer questions across five engines by hand and send you the transcript within 48 hours.

What arrives
20 questions, 5 engines, every answer quoted in full
Who sends it
Snow Lee, by hand, from Seoul
Your email
Used to send the report and reply about it. Privacy.
Free report · your named rateillustrative
Buyer questionEngineNamed
best Korean sunscreen for oily skinChatGPTnot named
K-beauty sunscreen that does not pillClaudenamed
Korean skincare brands sold at UltaAI Overviewsnot named
…17 more questions, with the verbatim answer and every source cited
Three rows from what the free report looks like. Yours is built from your own category and market.