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Named rate

Named rate is the share of a fixed panel of buyer questions that produce an AI answer containing your brand name. If 40 questions run across an engine and 12 answers mention you, your named rate on that engine is 30 percent.

Named rate is the headline metric SearchD reports, and it is deliberately simple.

One answer · 15 credible competitorssample

named in this answercredible, and not mentioned

Three-in-fifteen is the width of a shortlist, not a rate anyone measured. The same named rate is a harder result in a crowded category than in one with four players — which is why the number only means something against your own baseline.

Three properties make it useful.

Property What it means
Bounded It cannot be inflated by adding more questions
Comparable The panel is fixed for twelve months and re-run on the same schedule
Decomposable It reads by engine, by question type or by market, so movement has a source

What it is not is an attribution model. Named rate rising does not by itself prove revenue moved. It is an exposure metric, in the same family as share of voice, and it should be read alongside AI-assistant referral traffic and conversions rather than instead of them.

A single-digit named rate at baseline is what we expect for a brand that sells mostly in its home market, and zero is unremarkable for a young non-US brand selling into the US. SearchD has run no client panels, so there is no distribution to publish; these are the expectations we scope against.

Related: prompt panel, citability.

Published · SearchD

See who US buyers find instead of you.

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20 questions, 5 engines, who was named instead, and every source those answers cited
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Snow Lee, by hand, from San Francisco. He also runs Runbear, an AI product 644 companies have paid for as of September 2026.
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