Structured data

Structured data is machine-readable markup — Schema.org vocabulary in JSON-LD — that states explicitly what a page is about, who published it, and how its entities relate. It helps systems resolve facts they would otherwise have to infer from prose.

Structured data does not make a model cite you. It removes reasons not to.

Product, in JSON-LDschema.org

"@type": "Product",
"name": "Seolwha Daily Sun Fluid SPF50+",
"brand": { "@type": "Brand", "name": "Seolwha" },
"additionalProperty": [
  { "name": "SPF", "value": "50+" },
  { "name": "PA rating", "value": "PA++++" }
]
Illustrative. The same fact a product page states in prose, restated in a form a machine does not have to infer — which is the whole job of the markup.

The useful types for a consumer brand are narrow: Organization with sameAs links to establish who you are, Product with real specification values, Article with a named author for editorial content, FAQPage where genuine questions and answers appear on the page, and BreadcrumbList for context.

Two rules matter more than coverage. First, never mark up content that is not visibly on the page — it violates the search engines’ own structured-data policies, whatever a syntax validator says. Second, use stable @id values so the same entity referenced from different pages resolves to one node rather than several near-duplicates.

Related: entity resolution.

Find out what AI says about your brand.

Send us your brand and category. We run 20 buyer questions across five engines by hand and send you the transcript within 48 hours.

What arrives
20 questions, 5 engines, every answer quoted in full
Who sends it
Snow Lee, by hand, from Seoul
Your email
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Free report · your named rateillustrative
Buyer questionEngineNamed
best Korean sunscreen for oily skinChatGPTnot named
K-beauty sunscreen that does not pillClaudenamed
Korean skincare brands sold at UltaAI Overviewsnot named
…17 more questions, with the verbatim answer and every source cited
Three rows from what the free report looks like. Yours is built from your own category and market.