llms.txt

llms.txt is a proposed plain-text file at a website's root that lists its most important pages with short descriptions, intended to help AI systems understand the site. We are not aware of a major AI company that has committed to using it, and would treat any vendor claim that one does as needing a source.

llms.txt was proposed in 2024 as a Markdown-formatted index a site can publish for AI consumers, loosely analogous to a sitemap for crawlers or robots.txt for permissions.

/llms.txtfirst lines, abridged

# Searchd

> Searchd is an answer engine optimization (AEO) agency built to get
> Asian consumer brands named — and named accurately — in ChatGPT,
> Perplexity, Claude, Gemini and Google AI Overviews in their export markets.

Searchd is based in Seoul, South Korea. It is a new practice with no AEO
case studies yet, and it is built for consumer brands in beauty, baby and
kids, home appliances, food and supplements, and pet, selling into the
United States, the United Kingdom and Japan. […]

## Services
- [AI visibility audit](https://searchd.ai/services/ai-visibility-audit):
  Fixed-price four-week diagnostic, quoted on request. […]
Abridged at the ellipses and re-wrapped to fit; the wording is the file’s. Read it at /llms.txt. The answer, glossary and blog sections are generated from the same content collections as the pages; the header above them is written by hand and has to be kept in step.

Its practical value today is modest. We are not aware of a major model provider that has committed to reading it as a ranking or retrieval input. Sites that publish one and see no change should not be surprised.

We publish one, and would recommend it, for two unglamorous reasons: it costs an afternoon to generate from an existing sitemap, and it forces a useful editorial exercise — writing one accurate sentence about each important page. That description work pays off in meta descriptions and answer blocks regardless of whether any model reads the file.

Do not let a vendor sell llms.txt as an AEO strategy. It is a file, not a plan.

Find out what AI says about your brand.

Send us your brand and category. We run 20 buyer questions across five engines by hand and send you the transcript within 48 hours.

What arrives
20 questions, 5 engines, every answer quoted in full
Who sends it
Snow Lee, by hand, from Seoul
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Free report · your named rateillustrative
Buyer questionEngineNamed
best Korean sunscreen for oily skinChatGPTnot named
K-beauty sunscreen that does not pillClaudenamed
Korean skincare brands sold at UltaAI Overviewsnot named
…17 more questions, with the verbatim answer and every source cited
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